Atlanta Pride Parade and Festival

Station Ten delivered a dynamic and vibrant campaign for IHG, centered around the Peachtree Street parade in downtown Atlanta and a promotional activation at Piedmont Park. We managed equipment leasing, creative installations, and parade float drivers to ensure a flawless parade execution, featuring a colorful float adorned with balloons and lively celebrants. Our team collaborated with IHG to create custom-branded art for IHG-logoed tote bags distributed at Piedmont Park. The project showcased bold event branding and promotion through eye-catching displays, banners, and promotional setups, amplifying IHG’s presence and engaging attendees across both locations.