RFEF and Quality Media | Brand Activation

Station Ten partnered with RFEF and Quality Media to bring the ultimate fan experience to South Downtown Atlanta for the FIFA World Cup 2026. From curating fan experiences to managing installation, our team brought the space to life across two connected venues in the SoDo district.
The interior lounge was elevated with chic seating, a full-service bar, an indoor viewing experience, and intentional branding touches. The experience extended outdoors to a 14,400 sq ft lot, which featured a large LED video wall, a turf mini-pitch, and multiple branded sponsor tents. We oversaw a comprehensive graphics and branding program, including large-format mesh fence banners, custom totem displays, and a commemorative mural plaque, to deliver the activation at full World Cup scale.